Conference Activations
Role: Creative Operations & Project Manager
Web Summit Lisbon
At Web Summit 2023 in Lisbon, Picsart made a splash with an imaginative activation that captured the local spirit. We created a fictional tinned fish brand, “Catch of the dAIy”, got custom printed tins manufactured, and filled them with Swedish Fish. We handed out the tins to attendees after screening a that showed how the tins were designed in Picsart, and how they traveled all through Lisbon to arrive at Web Summit. The activation and the video demonstrated how Picsart can blend AI innovation and human creativity in a fun, memorable way.
Collision
At the Collision Conference, Picsart took center stage to showcase the synergy between human creativity and generative AI. Through a captivating video presentation, our founder demonstrated how Picsart’s AI tools act as a co-pilot in the creative process, serving as a launchpad rather than delivering a finished product.
The highlight? We created our own lemonade brand—lemon(AI)de—and brought it to life with real cans featuring our AI-generated branding. Attendees sipped on the product as they watched its creation process unfold in the video, making for a delightful and memorable experience.
Web Summit Lisbon
Announce X product.
Wanted something that felt local. Tinned fish cans.
Web Summit Rio
Announce X product.
Wanted something that felt local.
Partnered with local coffee vendor/manufacturer for a custom Picsart roast blend.
Web Summit Lisbon
Wanted something even more memorable.
Announcing our Logo Generator tool.
Worked with a local vendor to create a custom surfboard as a nod to the local surf culture. Passed out packets of custom stickers.