This project was all about repositioning Picsart’s brand from a Gen Z-focused consumer app to a go-to tool for solopreneurs and small business owners. With brand search traffic down and only 30% of our users identifying as solopreneurs, we needed tos hift perceptions and rebuild awareness.

From concept development to launch, aligning internal teams and overseeing the creative production process was crucial. We developed a series of videos, including a :60 hero film and :30 spots, telling relatable stories of entrepreneurs using PIcsart to grow their businesses. The focus was on benefits, not features — showcasing how our tools empower small businesses.

The campaign united all our marketing channels — email, social media, blog, in-app touchpoints — under a cohesive message. We worked with media partners to develop a comprehensive launch strategy, and refreshed our presence on our home page and app stores,ensuring the campaign met solopreneurs wherever they were.

The campaign launched across YouTube, Instagram, Facebook, and app stores, with a cohesive strategy spanning email, social, and in-app channels. Beyond driving brand search and engagement, it also energized internal teams, rallying everyone around a shared vision of Picsart as a champaion for solopreneurs.

Our work gained external recognition as well, with AdAge spotlighting it as an example of creativity in action.